What is a Branded Title? Types and Risks tied to them | autoDNA

Title brands tell potential customers whether a used vehicle has sustained damage or might be potentially unsafe to drive. Note that if a vehicle's title has been "branded," it is an official designation made by a state agency and should appear on the vehicle's title paperwork. Neither individuals nor private companies can brand titles.

While title brands vary by state, some of the most common ones include:

  • Salvage
  • Junk
  • Totaled
  • Lemon
  • Flood
  • Reconstructed

Not only do different states have their own specific set of title brands, but what might be considered a salvage title in one state may have a slightly different definition in another state.
If you have questions about what title brands are used in your state, we recommend contacting your state's department of motor vehicles.

An AutoCheck vehicle history report is a valuable tool when trying to figure out whether a vehicle you want to purchase has a branded title. Within the report, you will be notified of any records that AutoCheck has in its database on whether or not a branded title has been issued on a specific vehicle.

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What is the VIN number?
The VIN (Vehicle Identification number) is a unique identifier assigned to each vehicle. It consists of 17 characters that contain information about the brand, model, year of production and the characteristic features of the vehicle. The VIN number is used to track the vehicle history, such as repairs, technical inspections and accidents. This is a key element when checking the technical condition and vehicle history before buying.
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Where to find a VIN number?
The VIN number is placed on elements permanently related to the body. You can usually find it on the driver's side, in the service book, on the side of the engine and in various other places, which is often conditioned by the car brand. If you do not find it under the hood, you can look for it in the trunk, on the floor in the passenger cabin, on the threshold, on the front septum, the nest of the front suspension column, the floor in the passenger compartment or the dashboard.
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Tip
Almost 20% of buyers from online advertisements had a problem with obtaining a VIN number from the seller. It is about an open attempt to hide the history of the car, and over 10% of drivers met with a situation in which the seller posted an incorrect or false VIN number in the advertisement.
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